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How can change be managed?

The example of phylloxera or how a crisis became a great opportunity


Change management consists of a series of processes used to ensure that significant changes are implemented in organisations in an orderly, controlled and systematic way so that the people involved are willing and able to work in the new context defined and the desired results are achieved.

Located physically in the Penedès, we get to know the example of the terrible phylloxera plague that caused the biggest crisis in the history of viticulture but turned out to be decisive in the emergence of the cava industry in this region thanks to its inhabitants' ability to adapt.

Who it's aimed at?

Organisations going through mergers or acquisitions or implementing new business models, far-reaching technical and/or organisational changes, etc. that need to reduce the impact of change and the collateral effects of unexpected alternatives.

Training goal and content

Understanding the process of change, being able to identify the barriers and being able to manage them, taking emotions into account and empathy regarding change. Group analysis of the key points in change management: Awareness, Desire, Knowledge, Ability, Reinforcement and their practical application in organisations.

    • Introduction
    • From bacteria to humans: crisis and change, two permanent elements
    • Mantras and Paradoxes
    • John Kotter's change model. 
    • Creating a climate for change: sense of urgency, powerful coalitions, clear vision
    • Engaging and enabling the whole organisation: communicating the vision, getting rid of obstacles, ensuring short-term successes
    • Implementing and maintaining the transformation: building on the same path, anchoring change in the culture.
    • The Prosci ADKAR model of change implementation.

The Activity

Taking as our reference the phylloxera plague suffered by the Penedès region at the end of the 19th century, we get to know the story of how farm workers and the inhabitants of Sant Sadurní d’Anoia tackled this situation, how they managed the change involved and how the cava industry emerged as a result of this change. 

After a brief guided tour of the Cava Welcome Centre, in the vineyards we practise the grafting technique that helped to solve the problem at the time, as well as having the chance to harvest grapes using traditional methods.


The training is held at the Can Bas facilities, a country house built on the site of an old farmhouse and located in an impressive wine-making area so that participants can enjoy nature, the countryside, vineyards, winery, wines and history.


1 day but it can be extended to two


2 coaches


Spanish, Catalan, English


Photo gallery